Yoram Berholtz, as the VP Sales of Cognata, is responsible for extending the company’s commercial leadership, developing new business opportunities within the ADAS and AV ecosystem.
Yoram brings more than ten years of automotive business experience. Most recently, he served as Director of Business Development Argus, a Continental AG company and world leader in automotive cybersecurity.
Prior to Argus, Yoram held several senior management positions, including Automotive Business Line Management, at Redbend/HARMAN, a Samsung company and leading provider of Over-The-Air software update solutions.

Cognata is a leading global supplier of large-scale autonomous robotics simulation for the Advanced Driver Assistance System (ADAS) and autonomous vehicle markets. Working with leading automotive technology companies and Tier 1’s around the world, Cognata’s end-to-end robotics simulation platform accelerates time to market by delivering simulation solutions for the entire automated driving product lifecycle, from training to testing to deployment. Cognata delivers large-scale simulation to responsibly accelerate the time to market of automated driving. Deploying safe and reliable automated driving systems requires training and testing over billions of miles and in a near-infinite number of corner cases. Time, cost, and safety make physical testing an impossible standalone solution. Simulation is an essential complement. Our commercially deployed solution provides ADAS and autonomous vehicle developers a platform of unparalleled realism and scale for training and testing their automated driving technology over billions of virtual miles and custom scenarios safely and at a fraction of the time and cost of physical testing.