As Director for the Automotive Electronics service, Ian Riches heads a research team covers all aspects of core automotive electronic systems, semiconductors and sensors on a worldwide basis. Ian has always been passionate about cars - his parents joke that he was shouting Ford! Volkswagen! before he said Cat! Dog!. His areas of research include powertrain, chassis, safety, security and body applications including high-growth areas such as hybrid and electric vehicles, advanced driver assistance systems and autonomous vehicles.

Prior to joining Strategy Analytics, Ian spent two years working as assistant editor of Automotive Engineer, the UK magazine published by the IMechE. He has also held the position of Press Officer/Technical Author for MTL, a company that manufactures safety-related electronic equipment.

With over fifteen years of experience, he is one of the foremost industry analysts in the automotive electronics sector.

Ian holds an MA in engineering from Cambridge University, UK, where he specialized in fluid dynamics, turbo-machinery and internal combustion engines.

Strategy Analytics combines business planning experience, advanced analytical tools and end-user research to deliver insights to our technology client businesses. We help clients evaluate markets, companies & technologies with consulting solutions and annual subscriptions as well as reports. Our Mission To provide actionable information and insights that support strategic planners in dynamic high technology markets. Our Strength Combining business planning experience, knowledge of technology businesses, advanced analytical tools, and end user research to deliver insights to our clients. Our Approach Client driven analysis balancing supply side inputs with demand side realities, delivered in published and consulting models to global clients. Helping You Strategy Analytics can help you evaluate and understand technology businesses, whether you are evaluating or seeking greater insight about markets, companies or technologies, you can gain from a relationship with Strategy Analytics. Contact an SA territory manager for details on corporate subscriptions.